Serie Expert Molecular precision haircare is a dedicated range of products developed to treat the hair from the core to surface. Specialized technologies target the cortex, cuticle, and surface areas of the hair. Provides complete renewal, strength, conditioning, and intense shine for visibly beautiful results.



Absolut Repair by L'Oreal Serie Expert
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A complete salon system to deeply repair chemically-damaged hair with Neofibrine Technology and AHA-Lipid Guard. Especially formulated to repair and restore very damaged hair, the absolut repair haircare product range nourishes and smoothes dry hair, leaving hair soft and resistant to hair breakage. Alpha hydroxy acids help to provide deep purification at the cuticle to replenish lipids at the cortex. Bio-Mimetic Ceramide replenishes lost ceramides and seals in the hair cuticle. Shine perfecting agents smoothes and entirely envelopes the hair shaft, providing a protective and shiny shield.









Intense Repair by L'Oreal Serie ExpertPicture

A complete salon system to hydrate and nourish dry hair with Cuti Liss Technology. The Intense Repair haircare regime from série expert, deeply nourishes dry and very dry hair, making it soft and easy to style. Activated wheat proteins restore and smooth damaged hair structure, while adding body, volume, and texture. Bio-Mimetic Ceramide replenishes lost ceramides and seals in the hair cuticle. Vitamin B6 revitalizes hair fiber and provides resistance at the cuticle layer. UV filters for hair protects against harmful UV rays. Magnesium provides deep, internal strength.












Vitamino Color by L'Oreal Serie ExpertPicture

A complete salon system that repels water and safeguards color with Hydro-Resist Technology, Incell and AHA. Vitamino Color is specifically formulated for colored hair to maintain fantastic, long-lasting color results. New advanced Hydro-Resist Technology locks color in and seals water out. Weightless, invisible film comprised of high levels of concentrated cationic silicones repel water from the surface of the hair. Color pigments are contained and cuticle is sealed. Vitamin E prevents degradation of color. Alpha hydroxy acids help to provide deep purification at the cuticle.






Volume Extreme by L'Oreal Serie ExpertPicture

A complete salon system to volumize, strengthen, and lift fine, weak hair with Nutritex Technology. Volume Extreme boosts the volume, softness and shine of delicate, fine hair. Activated wheat proteins restore and smooth damaged hair structure, while adding body, volume, and texture. Bio-Mimetic Ceramide replenishes lost ceramides and seals in the cuticle. Vitamin PP nourishes hair fiber and provides tone and vitaility at the surface. Magnesium provides deep, internal strength.








Liss Extreme by L'Oreal Serie ExpertPicture

A complete salon system to tame and smooth frizzy, rebellious hair with Cera Liss Technology. Liss Extreme products moisturizes and smoothes uncontrollable, frizzy hair, to leave the hair supple and shiny. Amino-essence complex restores and improves hair's essential cosmetic qualities to return softness, suppleness, and shine. Smoothing cationic agents provides anti-dryness action on the cuticle, resulting in the smoothness and shine on the hair's surface. Anti-humidity hydrophobe agents help to repel water and protects the hair from humidity for longer-lasting smoothness. Magnesium provides deep,internal strength.








Lumino Contrast by L'Oreal Serie ExpertPicture

A complete salon system to brighten, repair, and enhance multi-dimensional blonde and highlighted hair with Nutriceride and Cationic Treatment Polymers. Lumino Contrast products target the most sensitized highlighted areas of the hair and helps maintain the hair’s natural condition without weighing it down. With the brightness of highlights protected, the hair shines with brilliance and contrasts are striking.High levels of concentrated cationic silicones selectively targets sensitized porous hair to brighten and condition multi-dimensional highlights and safeguard color. Nutritive oils intensify shine and enhance highlights areas.














Sensi Balance Scalp Care by L'Oreal Serie ExpertPicture

A complete salon system to renew and return the scalp to its equilibrium with Sorbitwin and Lipidine Technologies. Sorbitwin moisturizes, diminishes, and eliminates scalp discomfort and dryness. Lipidine deeply cleanses scalp and removes scalp residues and excess sebum.




















Shine Curl by L'Oreal Serie ExpertPicture

A complete salon system for definition, condition, and shine of curly hair with Nutripulse Technology. Grapeseed Extract provides deep nourishment for the hair fiber. A unique haircare range specifically formulated for curly hair, to give stunning curls with definition and bounce. These products also work beautifully on wavy or frizzy hair. Hair is detangled, soft and shiny with light defined curls.










Solar Sublime by L'Oreal Serie ExpertPicture

An advanced sun protection haircare collection for protected, softer, and healthier-looking hair before, during, and after sun exposure. This UV-Protect Haircare technology in L’Oreal Solar Sublime provides UV protection for all three zones of the air.

















PowerDose Treatments by L'Oreal Serie ExpertPicture

Série Expert Treatments

Exclusive In-Salon Treatments, professionally-formulated for a customized, individually prescriptive hair care experience. Try one of these Série expert signature services, or ask your stylist to recommend a combination of treatments appropriate for your specific hair care needs.








Contrast Treatments by L'Oreal Serie ExpertPicture

Featuring key technologies, such as;
IONENE G
Reduces porosity to restore, protect, and continuously condition the hair
INCELL
Patented multi-dimentional ceramida that strengthens and conditions the hair
HYDRO-RESIST
Cationic silicones create a protective, weightless shield to repel water on the surface of hair
SULFATE FREE
Extra mild cleansing base that protects the lipid film on the hair surface and helps prevent water from entering the hair fiber
                                                                                         VITAMIN E
                                                                                         Prevents degradation of color
                                                                                         UV FILTER FOR HAIR
                                                                                         Protects against harmful UV rays
                                                                                         MAGNESIUM
                                                                                         Provides deep internal strength




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